Get found when customers search. From research to results, in one conversation.
Research your market, build campaigns, and optimise performance. Just tell Addy what you need.
What you can do with Addy in a single chat
How it works
Ask
"Make a campaign that gets me leads"
Review
See the reasoning, the data, and fully drafted campaigns
Act
From market research to live campaigns and ongoing optimisation, Addy AI agents can do it for you
Built for search advertising
Why Addy
Reasoning
Questions the data before you act on it
Performance data connected to your goals, your market, and your budget. Context, not checklists.
e.g. A search term with 50% conversion rate gets flagged with a sanity check, not blindly recommended.
Execution
Analysis that acts
Research your market, build campaigns, write ads, and optimise. One conversation, works from day one at any spend level.
e.g. After mining your search terms, Addy offers to add the keywords and build the negative list in the same conversation.
Trust
Reads the whole account, not just one report
Addy shows which data it pulled, what it compared, and why. Cross-references across every campaign, transparent by design.
e.g. A term flagged as "untargeted" in Shopping is already covered in Search. Addy catches the difference.
Built for how you work
New to search
Research your market and see if people are searching for what you sell. Build your first campaign when you're ready.
Learn moreB2B & SaaS
Addy pulls the data, shows its reasoning, and drafts the changes. You focus on strategy.
Learn moreFor agencies
Manage multiple client accounts from one workspace. Full reasoning trails for reporting.
Learn moreWhat our users say
“Addy has been immensely important for our go-to-market strategy at Property Looker by enabling us to run hundreds of simultaneous campaigns at local levels across the UK at the same time without needing an agency.”
“It's brilliant - slick easy to digest report, full of valuable insights and I didn't feel daunted.”
“Addy has surprised me in how useful it can be. It pulls out all the keywords searches and creates rationale around the data, setting a clear comparison between options. It streamlines keyword research, brilliant!”
See it in action
Insights
£847 wasted on non-converting search terms
Save £847/month
23 searches triggered your ads but never led to a sale. People browsing, not buying, costing you money without generating leads.
Market research
What people search for and how often, from Google's data.
| What people search | Est. monthly | Avg. CPC | Intent |
|---|---|---|---|
| best project management tools | 12,100 | £4.20 | comparing |
| project management software free | 8,400 | £2.10 | researching |
| monday vs asana | 5,200 | £6.80 | comparing |
| project management pricing | 3,600 | £8.50 | buying |
Search term mining
Your search terms, cross-referenced against every active keyword. Sorted by what to do, not just what happened.
Converting, not targeted (add now)
| Search term | Clicks | Conv. rate | Recommended ad group | Match |
|---|---|---|---|---|
| carbon plate running shoes | 24 | 16.7% | Performance Shoes | EXACT |
| best trail shoes for mud | 8 | 25.0% | New — Trail Running | PHRASE |
| half marathon training socks | 6 | 50.0% | Running Accessories | EXACT |
Cross-campaign check: "carbon plate running shoes" is already an exact keyword in Brand Search, but appearing as untargeted in Shopping. That's a Shopping impression, not a Search gap.
8 competitor terms costing £340 with zero conversions
Pricing
Get full value from day one.
Managing more than one brand or account? Go professional or portfolio tier for savings.
Starter
Tuned to x1 brand's customers
- Unlimited keyword research
- Bulk campaign creation & editing
- Ad copy generation
- Paid and organic search analysis
- Data analytics, forecasting & analysis
- Customer search intent classification
- Cross-channel performance insights
- SEO & marketing tools
- 1 Google Ads account
- 1 brand profile
- Onboarding walkthrough
- Slack & email support
Professional
For operators managing multiple brands
- Unlimited keyword research
- Bulk campaign creation & editing
- Ad copy generation
- Paid and organic search analysis
- Data analytics, forecasting & analysis
- Customer search intent classification
- Cross-channel performance insights
- SEO & marketing tools
- 5 Google Ads accounts
- 10 brand profiles
- Priority support
Portfolio
For teams with a portfolio of brands
- Unlimited keyword research
- Bulk campaign creation & editing
- Ad copy generation
- Paid and organic search analysis
- Data analytics, forecasting & analysis
- Customer search intent classification
- Cross-channel performance insights
- SEO & marketing tools
- Unlimited Google Ads accounts
- Unlimited brand profiles
- Dedicated account manager
All plans include a 14-day money-back guarantee. Cancel any time. Need custom pricing or higher limits? Reach out for a bespoke plan.
Common questions
Do I need Google Ads experience?
No. Addy handles the keyword research, campaign structure, and ad copy. You describe what you're trying to achieve and review what it suggests.
What if I don't have any campaigns yet?
Addy works from day one. Start with market research to see what your customers are searching for, then build your first campaign when you're ready.
Is my data safe?
Your data stays on our servers, encrypted and private. We never sell it or use it to train AI models. Disconnect your account and we delete it.
How is this different from Google's own AI tools?
Google's AI optimises for Google's revenue. Addy optimises for your business goals. Every recommendation is grounded in your brand, your market, and your budget.
What does £50/month include?
Full access to market research, campaign creation, performance analysis, and ongoing optimisation. No feature gating, no per-campaign charges.
Can I try it before committing?
Yes. Book a demo or join the waitlist for early access. We personally onboard every user.
Expert search strategy, accessible to every business
Connect your Google Ads account and start a conversation. From market research to live campaigns, Addy reasons through the data so you can act with confidence.