Addy
See what customers search forFind ad spend you're wastingRead paid and organic togetherPlan content from your search data
How it works
FoundersNew to search marketingProfessional servicesB2B SaaSDTC & e-commercePractitionersAgencies
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Search Engine Marketing sorted

The expert analysis & actionable insights most accounts never get across your Google Ads and SEO. Addy is the Search Marketing system to grow online business effectively.

Settings
Add a brand
Addy AIChat & execute
InsightsAI suggestions
ChangesAccount changes
LibraryWorkflow starters
MemoryWhat Addy remembers
SettingsConfigure

Brand profile

Addy reads your site to personalise every recommendation.

Brand positioning

Industry: Fresh dog food subscriptions

Audience: Health-conscious dog owners, new puppy owners

Value propositions

Freshly prepared · Vet-formulated recipes · Flexible delivery

Brand voice

Warm, evidence-led, plain about ingredients

Compliance: no medicinal claims

Competitors

4 subscription rivals identified, with sites

Benchmarks

Industry avg CPC £1.60 · conversion 3.2%

Integrations

Connect data sources for PPC + SEO insights.

Google Ads

Connect

Search Console

Connected

Bing Webmaster

Connect
MS

Microsoft Ads

Coming soon

What our users say

“Addy has been immensely important for our go-to-market strategy at Property Looker by enabling us to run hundreds of simultaneous campaigns at local levels across the UK at the same time without needing an agency.”

Casper Arboll
Casper Arboll/Founder & CEO | Property Looker

“It's brilliant - slick easy to digest report, full of valuable insights and I didn't feel daunted.”

Dr. Gauri Seth/Founder & Emotional Intelligence Coach | Brain-Based Connection®

“Addy has surprised me in how useful it can be. It pulls out all the keywords searches and creates rationale around the data, setting a clear comparison between options. It streamlines keyword research, brilliant!”

Giulia Ippoliti, Phd
Giulia Ippoliti, Phd/Founder & Solutions Architect | SUS Wellbeing
Review us on G2

Case study

Property Looker built an evidence base from day one.

£10,530
Total ad spend testing four directions for the business
13
Campaign tests across those directions to find which one was worth scaling
£35
Cost per enquiry on the winning direction by its second full month, down from £81 the month before

Addy ran the research and drafted the campaigns. Property Looker approved each move and chose where to invest next from the evidence. Their alternative was an agency retainer or a marketing hire.

Read the full case study

Spot what's worth doing. Apply it in chat.

Insights read your paid and organic search together and surface the story worth acting on, backed by your own data and trusted industry benchmarks. One click opens a chat that pulls the numbers, drafts the fix, and waits for your approval before making changes.

Insights
hartbridgecover.co.uk
Addy AIChat & execute
InsightsAI suggestions
ChangesAccount changes
LibraryWorkflow starters
MemoryWhat Addy remembers
SettingsConfigure

Insights

Stories from your account, ranked by impact.

Addy Insight

8 ads underperforming compared to your best

£1,592 a month · £19,104 a year

High Impact

Your best ad ("Self-Employed · Same-Week Decisions") has a click-through rate (CTR) of 11.8% and brings in leads at £42 each. The 8 underperformers sit between 0.5% and 5%, averaging £164 per lead — almost four times more expensive. At current spend that's £1,592 a month on clicks that don't pull their weight, and they share fixable patterns in the copy.

Your Google Ads Data
Click-through rate0.5% – 11.8%Active ads1230-day spend£1,833
Addy Analysis
Underperforming ads8 foundCost-per-lead gap£122 vs bestWaste a year£19,104
Opens a new chat

Built by a Search Engine Marketing expert and active PPC consultant.

Under the hood

How a question becomes an answer

Addy AI
wrenfieldpetfood.co.uk
Classify the request
Load your account
Retrieve the method
Run specialist tools
Pulling paid + organic
4 terms you rank top-3 for organically but still pay for. Reallocating that is about £1,400 a month.

Each stage shapes the answer, so what comes back fits your account and the job at hand.

How Addy compares

Built for your business, not the platform's.

Search platforms grow their own revenue. Addy grows yours.

The whole account

Audit paid and organic search performance together, plus the site itself to optimise your across your stack.

Paidweighed against Organic

Specialist method

Search-marketing frameworks, kept current as the platforms change.

Research that travels

Intent research that shapes ads, pages, and content alike.

Figures that hold up

Forecasts as ranges with confidence, not false precision.

Remembers your account

Your preferences, limits, and turned-down ideas carry between conversations.

On your side

Geared to your outcomes, never to grow your spend.

Upkeep handled

Nothing to wire up or keep tuning. Addy stays current.

You make the call

Every change drafted with its reasoning, applied on your sign-off.

Compared to the rest

Each runs some version of a workflow. Addy's is built for the largest online channels, search-led marketing.

PPC dashboards

Push the platform's spend-up tips.

AI-native ad tools

Blind to paid and organic together. Price climbs with spend.

Generic AI assistant

You wire it up, then it falls behind on platform changes and fresh knowledge.

Ad platform's own AI

Pressures you to grow ad budgets, from its platform-only view.

Why doesn't Addy just run on its own?

A fully autonomous agent

Acts on your account with mixed confidence levels, then tells you what it did.

Addy

Proposes the move based on real data points and specialist methodology, waits for your one-click Approval to act on your account.

You stay in-the-loop of always knowing your next move, without handing over your budget and your brand.

Your data is yours.

Encrypted in transit and at rest. Held only to answer your questions on your own account. AI governance modelled on ISO/IEC 42001 controls.

Audit, analysis, on demand reports, and the next moves recommended in a single conversation.

Connect Google Ads and Search Console to get actionable optimisations in minutes. From £300/month, cancel anytime.

Get started
To fully make it your own

Or take the whole codebase.

The complete codebase, the AI orchestration pipeline, and the Search Engine Marketing method and specialised skills a general model can't reproduce. Run it under your own brand or subscribe to the main repo for regular knowledge base updates and improvements.

Custom scope and pricing, agreed on a call.

Talk to us

Tools

  • SEO checklist
  • Technical SEO crawler
  • Search benchmarks
  • Glossary
  • All tools

Guides

  • Google Ads for small business
  • Create a Google Ads account
  • Verify Search Console
  • All guides

Topics

  • Google Ads
  • Technical SEO
  • Search strategy
  • Conversion tracking

Product

  • How it works
  • Pricing
  • About
  • Get started

Solutions

  • See what customers search for
  • Find ad spend you're wasting
  • Read paid and organic together
  • Plan content from your search data

Who it's for

  • New to search
  • Professional services
  • B2B SaaS
  • E-commerce

© 2026 Addy

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