Search Engine Marketing sorted
The expert analysis & actionable insights most accounts never get across your Google Ads and SEO. Addy is the Search Marketing system to grow online business effectively.
What our users say
“Addy has been immensely important for our go-to-market strategy at Property Looker by enabling us to run hundreds of simultaneous campaigns at local levels across the UK at the same time without needing an agency.”

“It's brilliant - slick easy to digest report, full of valuable insights and I didn't feel daunted.”
“Addy has surprised me in how useful it can be. It pulls out all the keywords searches and creates rationale around the data, setting a clear comparison between options. It streamlines keyword research, brilliant!”

Case study
Property Looker built an evidence base from day one.
- £10,530
- Total ad spend testing four directions for the business
- 13
- Campaign tests across those directions to find which one was worth scaling
- £35
- Cost per enquiry on the winning direction by its second full month, down from £81 the month before
Addy ran the research and drafted the campaigns. Property Looker approved each move and chose where to invest next from the evidence. Their alternative was an agency retainer or a marketing hire.
Read the full case studySpot what's worth doing. Apply it in chat.
Insights read your paid and organic search together and surface the story worth acting on, backed by your own data and trusted industry benchmarks. One click opens a chat that pulls the numbers, drafts the fix, and waits for your approval before making changes.
Built by a Search Engine Marketing expert and active PPC consultant.
Under the hood
How a question becomes an answer
Each stage shapes the answer, so what comes back fits your account and the job at hand.
How Addy compares
Built for your business, not the platform's.
Search platforms grow their own revenue. Addy grows yours.
The whole account
Audit paid and organic search performance together, plus the site itself to optimise your across your stack.
Specialist method
Search-marketing frameworks, kept current as the platforms change.
Research that travels
Intent research that shapes ads, pages, and content alike.
Figures that hold up
Forecasts as ranges with confidence, not false precision.
Remembers your account
Your preferences, limits, and turned-down ideas carry between conversations.
On your side
Geared to your outcomes, never to grow your spend.
Upkeep handled
Nothing to wire up or keep tuning. Addy stays current.
You make the call
Every change drafted with its reasoning, applied on your sign-off.
Compared to the rest
Each runs some version of a workflow. Addy's is built for the largest online channels, search-led marketing.
PPC dashboards
Push the platform's spend-up tips.
AI-native ad tools
Blind to paid and organic together. Price climbs with spend.
Generic AI assistant
You wire it up, then it falls behind on platform changes and fresh knowledge.
Ad platform's own AI
Pressures you to grow ad budgets, from its platform-only view.
Why doesn't Addy just run on its own?
A fully autonomous agent
Acts on your account with mixed confidence levels, then tells you what it did.
Addy
Proposes the move based on real data points and specialist methodology, waits for your one-click Approval to act on your account.
You stay in-the-loop of always knowing your next move, without handing over your budget and your brand.
Your data is yours.
Encrypted in transit and at rest. Held only to answer your questions on your own account. AI governance modelled on ISO/IEC 42001 controls.
Audit, analysis, on demand reports, and the next moves recommended in a single conversation.
Connect Google Ads and Search Console to get actionable optimisations in minutes. From £300/month, cancel anytime.
Or take the whole codebase.
The complete codebase, the AI orchestration pipeline, and the Search Engine Marketing method and specialised skills a general model can't reproduce. Run it under your own brand or subscribe to the main repo for regular knowledge base updates and improvements.
Custom scope and pricing, agreed on a call.